ILLUMINA COLOUR - The most powerful advance in colour technology for 20 years
Experience new shades of illumination.
The first sheer colour that’s luminous in every kind of light, with up to 70% more Light Reflection* & Superior Hair Protection* thanks to it's patented MICROLIGHT technology.
Delivering up to 100% grey/white coverage.
More than a colour, a wonder of light.
Wella Illumina Colour web site
* colour after colour, versus our biggest global competitior on a blonde shade